Sport Marketing Books
Companies in the sport in their diversity (commercial, public and voluntary) must learn to use the tools of management: marketing, human resource management, cost analysis and management control, financial management. This book highlights the specificity of sport management. Fully revised, this third edition offers new chapters on the market of sports services, communication policies and sponsorship / licensing. Companies in the sport in their diversity (commercial, public and voluntary) must learn to use the tools of management: marketing, human resource management, cost analysis and management control, financial management. This book highlights the specificity of sport management. Fully revised, this third edition offers new chapters on the market of sports services, communication policies and sponsorship / licensing. Introduction: From the economic weight of sport marketing books and difficulty in identifying the contours. The market for sports services. The offer of a sports club: product policy and marketing strategy. The communication policy of sports clubs. The political sponsorship and licensing of sports clubs. Cost analysis and performance of a sports club. Control of club management and planning activities. The financial diagnsotic sports clubs. The development of a sports club and its financing. Conclusion: Amateurism and Professionalism. Gary Tribou - Doctor of Science degree in Management and Policy Studies, he is Director of Marketing and Master professionnelde sports management from the University of Strasbourg. He has conducted numerous market research on behalf of clubs and sports federations and written several books on sports marketing. University students in management; Students chains STAPS sports management and master of business schools, sports federations, sports associations, local government and regional authorities. . . In Argentina, has just released a new book for the world of sports marketing. It's called "Another party" and whose author is Claudio Destéfano. In the world of sport, which runs parallel to meet on the court, there are 'other party', which are not always aware, is that brands play together their marketing strategies to competitive sports. It is a match to be played inside and outside the stadium, which even give classics, such as soda or brand of sportswear, which have nothing to envy to a Boca-River or a Barcelona-Real Madrid . The book recounts stories, strategies and brand associations and sport, which combines elements of passion in what he sees as competition to corner reflectors or just plain make a winning strategy among the brands that decide to engage with the sport. Any book that abounds in these areas is welcome, because until recently, the references of these issues in the language of Cervantes has been limited. 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