Pharmaceutical Marketing Book
The purchase of the disease is a highly successful strategy that turns the ordinary conditions of life in psychiatric disease conditions, making people of all social strata worry about "mental illness" most recent, and applying a pill. Over the years, psychiatry has convinced millions of people that their emotional changes are due to serotonin deficiency that can only be relieved by taking drugs that impair the mind, such as antidepressants. Antidepressants are dangerous, causing among other things, anxiety, agitation, panic attacks, insomnia, irritability, hostility, impulsivity, akathisia (severe restlessness), hypomania (abnormal excitement, mild mania) and mania (psychosis characterized by exaggerated feelings and hallucinations . ) Dr. John Virap worked for 35 years of his life in the pharmaceutical marketing book industry, becoming head of the corporation Eli Lilly & Co for Sweden, and now out of the dirty business he decided to tell the truth about the pharmaceutical marketing book industry. Watch the following video will teach you to not be so confident with the prescription from your doctor and even he could save the lives of your family or your children. The market for health products, especially medicines, has changed considerably as a result of scientific progress, the financial strain of health insurance and to meet the demand for well-being of consumers (food supplements, products dermo-cosmetics . . ). This has placed both on the pharmaceutical marketing book strategy of companies, the rules on pricing, on communication, distribution . . This book is aimed at marketing managers, communication and strategy pharmaceutical companies, pharmacists, managers of retail and online sales. It is also an excellent course material for students. Why being interested in the pharmaceutical marketing book of health products? Understanding health products. What is a health product? definition and typology. The legal framework for health products and its impact on their marketing. Understand the market of health. The health market (producers. Suppliers and distributors of health products. The specific players: payers and prescribers). The consumer health. Key elements of the marketing of health products. Marketing strategy: segmentation, targeting, positioning. Create a health product. Setting a price for a health product. The distribution of health products. Communication about health products. BI and control the marketing policy. What future for the marketing of health?. Marie-Paule Serre - A former student of ENA, she is a professor at the University Pierre and Marie Curie (Paris VI) and director of specialty pharmaceutical marketing book of health. She specializes in relations between law and pharmaceutical marketing book of healthcare products. Deborah Wallet-Wodka - Graduated from the Ecole Normale Superieure, an associate economics and management, she is a lecturer at the University Pierre and Marie Curie (Paris VI), where she teaches pharmaceutical marketing book of health products. She is an associate researcher at the laboratory DMSP University of Paris Dauphine. Product managers, marketing managers of pharmaceutical companies, pharmacists, heads of department in hypermarkets; Undergraduate Health Management and Master of Marketing - Health Management (High schools, IAE, universities). . . .
