New Marketing Book
For example, the telecommunications - whether by landline, cell phone or Internet - now an integral part of everyday life. This bid is for children, adolescents, adults exchange as well as many grandparents who communicate with your children, grandchildren or other relatives such as e-mail, pictures from the last family party, gifts on eBay and much more. At the same time mobile phones have become established as a permanent companion. It is almost any time and any place. The world has thus shrunk to a communicative village. Information that was still limited regional few years or months required to get within a very small target group to spread nationally or even globally, are now scattered around the globe with a mouse click or called - and that of almost everyone. The flow of information has thus changed and accelerated. The same applies to the dissemination and sharing of knowledge. Not for nothing that we publish this new marketing book is not in the traditional way through a publishing house, new marketing book shop or Amazon & Co, but free on the Internet. Because we believe that we should not just talk about the new requirements and opportunities, but also act accordingly. Hand in hand with these developments has been the traditional new marketing book on its head. Target groups can no longer squeeze into the usual pattern. The right person can often be restricted nor accessed by a conventional approach, which insists on traditional mass media advertising and boring. Of course, ads, mailings, radio, TV, etc. because not lost their right to exist. Television has not completely displaced the radio, online editions of newspapers is not the printed version, the mobile phone to fixed lines, etc. The same applies to the "old" and "new" new marketing book disciplines. Rather, the challenge of the future is there a much wider keyboard to control marketing, at least in part, to part with old ways of thinking and be prepared to embark on new paths. It must unconventional ideas with a classic approach to include in hand. The art is it a number of new marketing book activities are more closely together - across media and bite you want for the target groups. Efficiency will remain no longer a phrase, but raised the standard. With unconventional ideas and electronic media serve as an important link here and play a central role in new marketing book virtually any enterprise - both in the speech, and performance measurement and optimization of various new marketing book activities. 1. Similar lines, you have never read a new marketing book and so "talks" are usually not with you. This has provoked you, but ultimately inspired to think or spark your interest. Say our little "guerrilla trick" worked ;-). 2. They share our views or find them at least interesting. Therefore, you want to know more about what distinguishes a successful guerilla new marketing book in our opinion? What assumptions have to be considered? Which offer opportunities for the technologies? What characteristics and habits you can take advantage? Such as actions and the media can be connected to each other and used, that the benefit increases as a whole?. . . .
