Mobile Marketing Book
Smartphones today represent more than one mobile user 5 (21. 3%)! Associated with the information that 48% of mobile marketing book users have opted for unlimited mobile marketing book Internet package, we understand now where does the trend of the mobile marketing book web!. The French Association of Mobile Multimedia (AFMM), in partnership with Médiamétrie, has released the study Key Indicators of multimedia mobile and SMS marketing in 2010. The SMS and MMS + + allowing companies to offer services through 5-digit numbers are democratizing, users are interested in these SMS services. This interest is even more important when the SMS is associated with a commercial offer close to the recipient. These location-based SMS would be of greatest interest to mobile marketing book users. One agency director Takes A Coffee, Lionel DAMM explores avenues of social media to accommodate these new concepts to the Web strategies of companies. Ten years ago the mobile marketing book phone came in virtually all French households. The equipment rate close to 90% of the population today. It is the link with the world and is the cord connected to the domestic sphere, friendly and professional, and he favors the ubiquity and timelessness to the extent that it becomes difficult to extinguish even at night. Reach and be reached anywhere, anytime, by anyone . . . there is divine in this item! It is all the more fascinating it stimulates day three of the five human senses. He can talk, listen, write (or type), read, communicate, access information or to inform, photograph or film and the list of practices is far from exhaustive. Sense that users very quickly give it a special status from seeing it as an extension of themselves: the spirit and / or body. This complex relationship to the object has no equal and even the computer, another powerful communication technology, can compete. Yet it has also grown considerably. The omnipresence of computers in homes and in the French daily life that the Internet has become a major media. Indeed, business communication and commerce there are interested quickly. Advertising expenditure grew at the same rate as the equipment rate of households with computers and connections. So, why not phone the opportunity does not attract more advertisers? Only 18% of them have used it in 2008 (30% expect to do so in 2009) and sparingly since these investments represent only 0. 03% of total advertising investment of the year. It should anyway (because those numbers will change in future years) to consider that mobile marketing is a promising future. Mobile marketing and m-marketing should be considered a marketing approach to communicate via mobile phone with a target for relational, commercial or advertising purposes. The book revolves around these three and themes. The first part, entitled The actors, uses and features of mobile marketing book telephony, can become familiar with the mobile marketing book phone market (Chapter 1) to come to the major use: SMS (Chapter 2). This technology is the first data volume in France in the world. The third part deals with the arrival of the Internet on the mobile. Entitled From the Internet to mobile m-commerce, it can present the players and the marketing of mobile internet users (Chapter 5) and to assert the obvious complementarity between the web and mobile web. In addition, this section gives the key for designing a mobile marketing book site quality (Chapter 6). Finally it is an opportunity to describe other processes without contact with the image of the NFC or RFID. These descriptions can point out some uses of interest severely distributors. This leads naturally to the presentation of the basic principles of m-commerce (chapter 7) and payment via mobile marketing book (m-payment). The fourth and last part is logically named: The 7th media?. It's about time this project and anticipate practices required to develop and / or future. Thus, it is already widespread, the mobile marketing book web have important effects on m-advertising (chapter 8). It also definitely affect the agencies (and facilitators) in the development of communication strategy 360 degrees. Because only hear the communication professionals, the mobile marketing book communication solution is THE best: he combines both mass communication that personalized communication. If one adds that he has a recall rate of 60% of the message and return on investment (ROI) of quality, it is understandable that many see in him a communication revolution. All this will be highlighted through the presentation of the iPhone revolution (Chapter 9) with the success of smartphones and selling blinds embedded applications like Apple's AppStore. The book is illustrated by "practical case" as soon as a technology, a mobile process will be presented as well as tips, "best practices". Finally, in a set of color, several campaigns are highlighted. The mobile marketing book industry players (the operator through the facilitators to the advertisers), students (Bachelor and Master); learners in continuing education, more broadly to all persons interested in this topic. Today advertisers as agencies are increasingly specialized. The motive is primarily seen as a mobile marketing book tool One to One. He enters a relational strategy. The general organization of the mobile marketing book follows numerous meetings and discussions with stakeholders in the field and advertisers. It also derives from deficiencies identified during the many shows that we visited. The salons of e-commerce or MD for example, does not deal with advertising. The problematic point of sale facilitators distribution networks are not identical with customer relationship management or advertisers. This seems especially appropriate that this field of mobile marketing is emerging with a large number of technical processes (NFC, Bluetooth, 3G, WiMAX . . . ) which are all major developments and fast. It is necessary then all the points and to propose practical applications as an illustration. We will respond well to strong demand from many players in the field. Another major interest of the book lie in its objectivity. Indeed, we find that most advertisers are still skeptical vis-à-vis the m-marketing. This skepticism is opposed to speech rave facilitators and to a lesser extent, operators about it. The speech and tone of the mobile marketing book is resolutely neutral want both in the process description as in the presentation of campaigns or taken as an example in the recommendations to be formulated. All (campaigns and presented the recommendations) will focus on concrete evidence. . . .
