Essentials Of Marketing Book
The sale of products through online stores is enjoying continuous growth rates. More and more people shop online. According to the WebScope panel, which the Society for Consumer Research (GfK) rises steadily, while sales rose last year by 19%. The number of online shoppers was up 12 percent to almost 30 million. According to a study by Forrester Research is the growth over the next five years at an annual seven percent. Sales in Germany is expected to rise by 2014 to 44 billion euros. The essentials of marketing book is very practical and includes many real-life case examples. It is intended for operators of online shops of all sizes. It is for beginners in the sense of a compact overall view of interest, and for experienced store owner, who may be inspired by the ideas and case studies. All about "marketing, new technologies, mobility, competition and innovation" includes reviews, news, notes and tips in general on developments related to these topics that encourage entrepreneurs. the success of the web of deals of the day are already one of the revelations foreseeable end of this web 2. 0, whose leader is the U. S. leading Groupon (with splendid results also in Latam according to recent data from ComScore). The rise of mindshare in the network to these sites has a range of offers obviously not indifferent to the Gang of Four last April why Facebook entered the market with Facebook Deals and now Google's turn casts its Offersaunque Google service is still very much in Beta (U. S. only and limited to Portland, Oregon). If you remember Google tried to buy Groupon in November last year offering U. S. $ 6,000 million amount that far from being exaggerated expectations reflected very well that Google had on the growth of the Web offers and the rejection of the purchase will lead to the creation Google Offers this is very similar to what is already on the network but with a synergy that few can offer:. the possibility that payment is made directly with the Google Wallet eliminating the need to print / scan the coupon offer, that is in economic terms Google offers less friction in this market. be seen that the effect of large entrants in the market, but what does seem clear is that trust, the scope and convenience to final purchase offered by Google in the long run can be a devastating argument, although it is expected that Groupon and other movements also made to that effect, which again can only favor us as consumers (more deals, cheaper, more sites, with larger and more convenient methods of payment). . . .
